Experiential Marketing | Eminem Experiential Album Launch in Covent Garden

Promotional agency StaffWarehouse worked with experiential marketing agency Blazinstar Experiential   providing promotional staff for the release of Eminem’s new album Relapse which took place in London’s Covent Garden in May 2009 

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The Brief: 

To raise awareness of Eminem’s new Album on the day of the experiential marketing campaign and to drive footfall in store increasing sales.

The Execution: 

Trained motivated promotion staff were carefully selected from StaffWarehouse’s database for the brand experience.  Promotional staff were provided with doctors outfits and then went on encouraging consumers to enter the experiential mock up hospital and listen to Eminem’s brand new album. Once inside there were 4 different zones for participants to enter including a massage zone. The promotional staff had their hair cut before the campaign to match the Eminem style.

The Results

At the experiential marketing activity 1500 test tubes and 2000 pills (Sweets) were given out on the day to target audiences, over 2000 participants engaged with the activity.  HMV store manager said it was the best selling album on the day!

Events Agency London

The Brief:
Increase sales of Garnier ‘Summer Body’ tanning Moisturiser

The Execution:
Promotional models were positioned in over 60 Boots and Superdrug pharmacy’s nationwide
Samples of Garnier ‘Summer Body’ tanning moisturiser cream were distributed by passionate promotional models to female shoppers.
The promotional staff communicated the key messages, such as the fact that the cream has a nicer fragrance than its competitors.

The Results:
There was an average 90% uplift in sales across all Boots and Superdrug stores that featured one of our promotional models. As the target audience was females, we decided to use approachable, fun and friendly female promotional models as the promotional staff.

Sampling Staff for promotion of DHC Skincare Products

THE BRIEF:
The objective of this brief was to create awareness for DHC, the market leader in skincare products from Japan. In addition, increase web traffic and encourage the target audience (18-35 year old females), to experience DHC products through trial to learn about its benefits.

THE EXECUTION:
 We were working very closely with DHC implementing a 3-month launch with a nationwide experiential and sampling campaign
 Brand experience staff and sampling staff took to both high streets, town centres and inside relevant events such as the EVE show at the Clothes show live

THE RESULTS:
Product sampling staff distributed over 100,000 samples per month. The brand experience staff’s encouragement led to  a large increase in website traffic (over 30%) and a 200% sales uplift. Both the sampling staff and the brand experience staff received great consumer feedback. The promotional staff mentioned that people were very intrigued about DHC and wanted to know more about the brand. In addition to brand experience staff and sampling staff, promotional models could also be used for these kind of events.

Promotional Staff for Avocado Promotional Campaign

THE BRIEF:
StaffWarehouse worked with RED Communications to promote Chile Avocado’s with the comical character, the Avocado Man. 

THE EXECUTION:
Promotional staff were dressed in a Avocado man costume
The brand experience staff visited London landmarks for photo shoots with press.
Product samples were distributed to families in supermarkets and at events

 

THE RESULTS:
The campaign successfully drove product trial and raised awareness of Chile Avocado’s by using promotional staff/brand experience staff in a playful manner.

Promotional Campaign, Promo Girls for Nuts TV

THE BRIEF:
Promote Nuts TV in support of the launch campaign which featured Lucy Pinder flying overhead in a helicopter!

THE EXECUTION:
 Promotional staff and promo girls were used for this campaign
 The promotional staff  targeted football fans with giveaways

THE RESULTS:
The promotional staff were successful in getting the public interested because of their fun and social attitude.

Promotion Girls, Exhibition Staff for Auriga Systems

THE BRIEF:
Promotional staff were invited to help position Auriga Systems as a fun and sophisticated solution. The exhibition staff nteract with target consumers at exhibition
Create an engaging experience to attract visitors to the stand

THE EXECUTION:
 We provided highly experienced, outgoing female ‘cheerleader’ promotion girls as exhibition staff to work with the Auriga Systems teams
 The exhibition staff communicated key messages as part of a routine
 The exhibition staff conducted one-on-one dialogue with the target audience.
 Dressed as cheerleaders, the promotion girls generated a word–of-mouth intrigue and innovative experience for the Auriga brand.
 People were attracted to the stand by the fun cheerleader dance conducted by the promotion girls
 They “danced” people into the exhibition stand in a entertaining and friendly way

THE RESULT:
Staff Warehouse was able to create a memorable brand experience for Auriga Systems by recruiting the right promotion girls. The promotion girls ensured a high visual impact at the stand, which generated word-of-mouth throughout the exhibition. Using promotional staff allowed the communication of complex messages. In addition, the exhibition staff increased the consumer flow to the stand by 80% from predicted estimates. The level of competition as exhibitions is very high, therefore arranging skilled exhibition staff or promotional staff is a good way to stand out.

Promo Team For Seni Sports

THE BRIEF:
Staff Warehouse was asked to help create a buzz about the Seni brand, and help generate sign-ups for the COMBAT SPORTS LOYALTY CARD at the exhibition. We were also asked to supply exhibition staff in order to build relationships with the target consumers. Staffwarehouse is Seni Sports events staffing agency.

THE EXECUTION:

 Staff Warehouse provided promo teams of female ‘martial arts enthusiast’ as exhibition staff
 The promotion girls (promo team) engaged customers in sports quizzes and interactive games
 The exhibition staff encouraged them to sign up to the Seni Sports loyalty card

THE RESULT:

The promotion girls interacted with the consumers at the event and over 2,500 people accepted the registration forms and more than 1,000 people signed-up. 3,400 people engaged with the exhibition staff.  Having an Experienced promotional team is the key factor, professional and enthusiastic promotion girls, exhibition staff  (brand ambassadors) can attract large crowds to exhibition stands.

Promotional Staff | Promotional Display for Sainsbury’s Nectar Card

THE BRIEF:

Staff Warehouse were asked to aide Sainsbury’s with an in-store sign up campaign for Nectar card. This took place in 100 stores nationwide for the duration of 8 months. They were looking for promotional staff to promote the special offer of triple loyalty points as benefits from the card. The promotional staff was also in charge of auditing promotional displays and constructing promotional stands with merchandise. Furthermore, the promotion staff provided full reports of sign up data and audited results on a daily basis with PDA’s which provided instant sharing of information.

THE EXECUTION:

The chosen promotional staff constructed the stands in store and encouraged customers to sign up for the nectar card.  Engaging with the consumers and educating them on the benefits of Nectar cards was one of the promo teams’ task.
 The promo teams carried out on the spot sign ups, after which they processed all applications onto reporting sheets which were then transferred onto the Nectar client access page via PDA’s
 Spreadsheet results were produced by the promotional staff on a daily basis
 The promotional staff had an in store map of display stands to constantly check and ensure they were in place.  They also liaised with store managers to track down stock and replace stock

THE RESULT:

Over 10,000 nectar sign ups were collected and double the amount of forms were handed out. The motivated promotional staff were reporting on a daily basis back to the client with valuable consumer feedback. The client was very pleased with the promo teams’ high level of consumer engagement and interactions. The campaign resulted in a 36% increase of online activity and sign ups nationwide within the next months after the campaigns. Generating word of mouth and consumer loyalty was achieved by the promotional staff. In this case hospitality staff or could have been used as well.

Live Brand Experience

 

THE BRIEF:

Flybe approached StaffWarehouse for experiential marketing support for their recruitment drive, targeting pilots. The experiential marketing support was to provide enthusiastic engaging brand experience staff to promote the competitive advantages of being a Flybe pilot.

THE EXECUTION:
 Highly motivated experienced brand experience staff were trained and carefully briefed in preparation for the Flybe campaign.
Our promotional staff were positioned at key locations at airports around the UK, engaging pilots and communicating Flybe’s recruitment key messages.
Pilots were approached by our promotional staff who were all encouraging them to attend the Flybe recruitment roadshows.
 The activity built relationships with potential pilots and conveyed  Flybe’s recruitment messages, with a little bit of a difference

THE RESULT:
The experiential marketing support campaign was deemed a huge success by the client with over 400 pilots applying to work for Flybe as a direct result of the activity. All pilots responded very well when engaging with the brand experience staff and showed genuine interest in Flybe. Since then, StaffWarehouse has continued  working on other campaigns for Flybe at airports across Europe. This campaign surpassed the client’s expectations because of the motivated and professional promotional staff supplied by StaffWarehouse.

Product Sampling CKin2U

THE BRIEF:
Staff Warehouse was asked to work for PD3 and Blazinstar to provide specially selected and trained roadshow staff for the CKin2U experiential road show.
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THE EXECUTION:
 Staff Warehouse handpicked the most suitable roadshow staff for this campaign from their extensive database
 The roadshow staff wore branded t-shirts and jeans to match the brand’s image
 The roadshow staff targeted young shoppers in an interactive flirty experience nationwide

THE RESULTS:
The roadshow staff and the experiential roadshow were a huge success. The promotional staff all enjoyed the experience and stated that the consumers felt the same way. Promotional models, promotion girls and exhibition models are often used for campaigns like these.

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