Product Promotion Agency Staff
April 10, 2009 by admin
Filed under Case Studies
Brand Ambassadors for easyJet
THE BRIEF:
The easyJet Public Relations department trusted Staff Warehouse to provide qualified Brand Ambassadors to participate in their PR stunt which promoted skiing holidays to Geneva.
THE EXECUTION:
Brand Ambassadors were chosen for the promotion campaign
Our Brand Ambassors were dressed up in funky branded t-shirts, white shorts and ski boots.
Skiing equipment was used as props and carried around by the promotional staff
THE RESULTS:
The Brand Ambassadors did a fantastic job of promoting the skiing holidays to Geneva. Grid girls wearing branded grid girl outfits in the colors of EasyJet could have been used for this event as well.