Guerrilla Marketing Campaign for BioShockII

Guerrilla marketing activity was implemented on a global scale across eight countries. StaffWarehouse played a crucial part in the implementation promoting the new game ‘BioShock II – There’s something in the sea.

 

The Guerrilla campaign was launched in some of the most popular beaches in the world. StaffWarehouse provided global Brand Ambassadors in Australia, Germany, France, Canada, The Netherlands, Spain, Italy and the UK to work on this campaign.

 

 

 

 

The campaign was successfully implemented and our client was overwhelmed with the results.

Exhibition staff for the Brand Licensing Exhibition

 

Promo models were selected from StaffWarehouse’s database to meet and greet clients at the Brand Licensing Exhibition Olympia on behalf of Marvel.  The stand was built as a replica of the Stark Industries Office in Ironman film. Our exhibition staff were briefed to engage with target audiences and communicate key messages. Dressed in costumes which stood out and had passer by’s stopping at the stand to see what the promotion was all about.

 

Exhibition Models

 

 

 

 

 

 

 

Field Marketing Staff

If hiring field marketing staff? it is one of the best ways to promote your product/service. Our field marketing staff are trained on how to approach consumers in a friendly way and communicate key messages effectively which could have a direct impact on sales, also raising the awareness of your brand. Field marketing also encourages consumers to try before they buy, as field marketing can be implemented close to point of purchase.

StaffWarehouse carefully selected a field sales staff team from our database who went on to implement a national campaign for Garnier ‘Summer Body’ across 60 Boots stores nationwide, there was an 90% uplift in sales across all stores.

We have field marketing staff in all areas of the UK and Ireland, who are ready to represent your brand /service.

Storage and logistics are often a request from our clients, so we have storage facilities up to 2800 sq ft for promotional materials; we also have access to other warehouses in the UK, an expert team of riggers and area managers who we employ to ensure the job runs smoothly.

Brand Ambassadors for easyJet Promotional Campaign

 

 

            Brand Ambassadors for easyJet Public Relations Department

THE BRIEF:

The easyJet Public Relations department hired StaffWarehouse to provide qualified Brand Ambassadors to participate in their publicity stunt which promoted  skiing holidays to Geneva.

THE EXECUTION:
 Promotional models were chosen  for the promotion campaign
 The promotional models were dressed up in funky branded t-shirts, white shorts and ski boots.
 Skiing equipment was used as props and carried around by the promotional staff

THE RESULTS:
The promotional girls did a fantastic job of promoting the skiing holidays to Geneva. Grid girls wearing branded outfits in the colors of EasyJet were used for the publicity stunt.

Promotion Agency Creates Campaign For Barefoot Wine

THE BRIEF:
Promotion agency StaffWarehouse were approached to launch a new Gallo wine,

THE EXECUTION:
 Staff Warehouse’s carefully selected promotion staff seeded Brighton with mini barefoot logo cards, in the shape of small footprints.
 Our trendy promotion staff planted the cards all over the popular, fashionable areas of the town. These footprints increased brand image by popping out of clothes, CD’s and shoes, to hidden in trees, walkways and café windows. This strengthened the intrigue of the Barefoot logo image. Brighton was covered with the barefoot footprint image before launching the distribution of branded material in the reveal stage. This successfully printed the brands logo in every appropriate location.
 Gallo seeded the town with footprints including projected images over buildings. Promotion staff handed out tickers and pasted them on floors and windows.

THE RESULTS:
By means of promotion staff and live brand engagement between barefoot and its opinion leading target audiences, promotion agency Staff Warehouse reinforced broader media and brought the barefoot brand to life.  This activity was hugely successful in generating high awareness of the Barefoot brand with target audiences as well as positioning Barefoot as a cool and trendy product affiliated with influential outlets.

Promo Girls for promoting PokerRoom.com

THE BRIEF:
Driving website traffic and stimulating online gaming for Poker Room was the main task for this campaign. Poker Room asked us to drive online registration sign-ups and position Poker room as a fun and classy gambling site.

THE EXECUTION:
 300 gambling enthusiast promotion girls were recruited as street team staff
 The promotion girls distributed over 1 million individually wrapped scratch cards at sporting events nationwide
 The lively promotion girls engaged with the target audience and distributed scratch cards in a creative way.
 Branded green outfits were designed for the promotion girls, they looked lively and sporty.
 The girls explained to the target audience about the virtues of Poker room’s online gaming.

THE RESULT:
The campaign was a great success, as it brought about a 60% increase in web traffic. During the campaign the promotion girls convinced over 8,000 people to register online. The promotion girls also achieved lasting brand recall of the Poker Room brand amongst the target audience. The street team staff distributed over 2 million samples in subsequent activities, which were booked by the client due to the overwhelming success of the first campaign. Promotion girls, street team staff, promo teams and hospitality staff are perfect for these situations.

Street Team Staff | Street Teams

 

Street team staff is a term used in marketing to describe a group of people who ‘hit the streets’ promoting an event or a product. Initially street team staff was used by record labels in order to raise awareness about a new artist or an established artist with a new release.

These days Street team staff is a powerful promotional tool that has been used as a standard in many lines of business. For example, street team staff is used by: entertainment companies, record labels, the tech industry, corporate brand marketers, new media companies and direct marketers worldwide. Staff Warehouse believes that street team staff is popular because it bridges the gap between the mass media and the streets.

Furthermore, street team staff is more cost-effective than advertising companies. Street team staff takes to the streets and helps promote a brand or company. Street team staff hands out material, such as; CD samples, flyers and other promotional material.

When using street team staff it is all about hitting the areas and places that are frequented by and appeal to your audience. StaffWarehouse’s street team staff is always enthusiastic, professional and articulate in their delivery of product information when engaging consumers.

Roadshow Staff | Field Marketing Staff |Product Demonstrators

Roadshows provide companies or brands with the opportunity to deliver their products or brand directly to their target audience. Roadshow staff is an efficient way of influencing consumers, as Roadshow staff deliver product knowledge and insight to the consumer.

Supermarkets, train stations, shopping centres, high streets and sporting arenas are just a few locations where roadshow staff can be placed. The decision on where to place roadshow staff should be based on the fact that it has a high footfall of the chosen demographic. Roadshow staff aim to get the audience involved in the promotion activity. Roadshow staff somtimes can be called field marketing staff or experiential marketing staff.

StaffWarehouse’s roadshow staff are pro-active and which ever roadshow they are working on,  our staff to take the information to the public to get results.

Whenever children are part of the target audience it can be effective to have the roadshow staff armed with a few balloons or stickers our promotional staff are CRB checked when working on campaigns targeting mums and kids. Staff Warehouse believes that roadshow staff should be chosen based on the image and personality of the brand or product being showcased. The right roadshow staff can enhance customer experience and leave a more lasting brand impression.

Field Marketing Staff | Field Marketing Specialists | Field Marketing

Field Marketing covers every form of direct marketing.

It can include anything from field marketing staff handing out leaflets in the street, field marketing staff as mystery shoppers and samples being distributed by field marketing staff. In addition, it can consist of demonstrations being conducted by field marketing staff in local supermarkets or outdoor promotional events.

Field marketing staff can maximise product presence and availability by building relationships at store level. Field marketing staff may for example conduct in-store promotions, set up point of sale displays, and ensure that products are displayed to best advantage.

Field marketing staff will certainly prove more cost effective than employing commission only sales agents or sales agencies. Furthermore, if the point of purchase is not effective when customers get there, then all the time, effort and money spent on marketing will have been for nothing.

Staff Warehouse’s field marketing staff can ensure that the final point of purchase is a sales driver, not a sales barrier. Field marketing and field marketing staff are vital for any organisation interested in increasing their in-store performance and sales.

Leaflet Distribution Staff | Promotional Staff

Are you looking for leaflet distribution staff to promote your brand or service? Leaflet distribution is a field marketing technique which requires the distribution of pamphlets to a companies target market.

This field marketing technique can be very vital to a company as leaflet distribution can provide the in-depth look of a companies/brands service. When developing a strategy you will possibly need leaflet distribution staff to get your message across. Incorporating leaflet distribution in your promotional campaign can generate great results.

Our leaflet distribution staff are trained on how to approach your target audiences in a friendly bubbly way distributing your leaflet, communicating key messages, effectively. StaffWarehouse provide reliable leaflet distribution staff that are vital for any promotion campaign. Our leaflet distribution staff are well-trained and are given the right tools to represent your brand.

Staff Warehouse has the ability and resources to supply leaflet distribution staff across London and Nationwide. We insure that with our dedicated and motivated leaflet distribution staff when on the field meet your leaflet distribution expectations.

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