Promotion Agency Creates Campaign For Barefoot Wine

THE BRIEF:
Promotion agency StaffWarehouse were approached to launch a new Gallo wine,

THE EXECUTION:
 StaffWarehouse’s carefully selected promotion staff seeded Brighton with mini barefoot logo cards, in the shape of small footprints.
 Our trendy promotion staff planted the cards all over the popular, fashionable areas of the town. These footprints increased brand image by popping out of clothes, CD’s and shoes, to hidden in trees, walkways and café windows. This strengthened the intrigue of the Barefoot logo image. Brighton was covered with the barefoot footprint image before launching the distribution of branded material in the reveal stage. This successfully printed the brands logo in every appropriate location.
 Gallo seeded the town with footprints including projected images over buildings. Promotion staff handed out tickers and pasted them on floors and windows.

THE RESULTS:
By means of promotion staff and live brand engagement between barefoot and its opinion leading target audiences, promotion agency Staff Warehouse reinforced broader media and brought the barefoot brand to life.  This activity was hugely successful in generating high awareness of the Barefoot brand with target audiences as well as positioning Barefoot as a cool and trendy product affiliated with influential outlets.