Promotional Girls for Auriga Systems

THE BRIEF:
Promotional girls were invited to help position Auriga Systems as a fun and sophisticated solution. The exhibition staff nteract with target consumers at exhibition
Create an engaging experience to attract visitors to the stand

THE EXECUTION:
We provided highly experienced, outgoing female ‘cheerleader’ promotional girls as exhibition staff to work with the Auriga Systems teams
The exhibition staff communicated key messages as part of a routine
The exhibition staff conducted one-on-one dialogue with the target audience.
Dressed as cheerleaders, the promotion girls generated a word–of-mouth intrigue and innovative experience for the Auriga brand.
People were attracted to the stand by the fun cheerleader dance conducted by the promotion girls
They “danced” people into the exhibition stand in a entertaining and friendly way

THE RESULT:
Staff Warehouse was able to create a memorable brand experience for Auriga Systems by recruiting the right promotional girls. The promotion girls ensured a high visual impact at the stand, which generated word-of-mouth throughout the exhibition. Using promotional girls allowed the communication of complex messages. In addition, the exhibition staff increased the consumer flow to the stand by 80% from predicted estimates. The level of competition as exhibitions is very high, therefore arranging skilled exhibition staff or promotional staff is a good way to stand out.