Promotional Models for Scan And Win Campaign
June 4, 2009 by admin
Filed under Sales Promotional Staff
StaffWarehouse, promotions agency worked with Ad House providing well trained and enthusiastic promotional staff to work at Foot Locker stores in London to promote their new instant scan and win ticket promotion.
- Promotional Models for Scan And Win Campaign
The Brief
To increase footfall at selected Foot Locker stores and create awareness of the scan and win promotional campaign.
The Execution:
Enthusiastic, approachable and highly motivated promotional staff were carefully selected from StaffWarehouse’s database, who dressed up in branded Foot Locker outfits for the promotion. The Brand Ambassadors were positioned at the main entrances and inside store, and specifically approached the target audience handing out scan and win cards that gave customers the chance to win a number of great prizes instantly including Vouchers and Trainers.
The Results
Thousands of scan and win tickets were distributed on the days of activity and made many customers lucky winners for the prizes. 80% of Foot Locker consumers participated in the promotion and scanned their card to see if they have won.