Promotional Display Staff for Sainsbury’s Nectar Card

THE BRIEF:

StaffWarehouse were asked to aide Sainsbury’s with an in-store sign up campaign for Nectar card. This took place in 100 stores nationwide for the duration of 8 months. They were looking for promotional staff to promote the special offer of triple loyalty points as benefits from the card. The promotional display staff was also in charge of auditing promotional displays and constructing promotional stands with merchandise. Furthermore, the promotion display staff provided full reports of sign up data and audited results on a daily basis with PDA’s which provided instant sharing of information.

THE EXECUTION:

The chosen promotional display staff constructed the stands in store and encouraged customers to sign up for the nectar card. Engaging with the consumers and educating them on the benefits of Nectar cards was one of the promo teams’ task.
The promo teams carried out on the spot sign ups, after which they processed all applications onto reporting sheets which were then transferred onto the Nectar client access page via PDA’s
Spreadsheet results were produced by the promotional staff on a daily basis
The promotional staff had an in store map of display stands to constantly check and ensure they were in place. They also liaised with store managers to track down stock and replace stock

THE RESULT:

Over 10,000 nectar sign ups were collected and double the amount of forms were handed out. The motivated promotional staff were reporting on a daily basis back to the client with valuable consumer feedback. The client was very pleased with the promo teams’ high level of consumer engagement and interactions. The campaign resulted in a 36% increase of online activity and sign ups nationwide within the next months after the campaigns. Generating word of mouth and consumer loyalty was achieved by the promotional display staff. In this case hospitality staff or could have been used as well.