Experiental Marketing Campaign T Mobile

StaffWarehouse sent a team of Promotional Staff to Covent Garden’s East Piazza to generate awareness and recruit shoppers into filming adverts for T-Mobile’s new Night In loyalty offer. The Promo Staff spent the day bringing members of the public over to the T-Mobile oversize living room, which featured a 20 foot sofa and a giant TV screen, where they were encouraged by the event staff to film their own advert with themes ranging from Dirty Dancing to The Mummy. These ‘auditions’ were then uploaded onto YouTube where the best advert would be chosen by a team of judges, and the winners would be invited to feature in the final T-Mobile Night In TV adverts.