Ambient Media Promoting The Times Newspaper
April 11, 2009 by admin
Filed under Experiential Marketing staff
Sales Promotion Staff for The Times
The brief contained the following instructions; generate word-of-mouth and intrigue for the Budget Day supplement in The Times Newspaper though active engagement with target audience.
THE EXECUTION:
We carefully selected 20 sales promotion staff from the Staff Warehouse database.�
The sales promotion staff was selected based on their passion for economy and finance
We suited and booted Brand Ambassadors to become look-a-like business men.
Wearing pinstripe suits and bowler hats the promotion staff (Brand Ambassadors)were armed with ‘moving boards’ from Ambient Media that promoted the Budget special.
The promotion staff promoted The Times Newspaper at key train and tube stations at optimal times, in relation to Budget Day.
They interacted with professionals at the tube stations
The promotional staff asked the target audience what they read on budget day.
By doing a Chaplin dance the sales promotion team got the brand image noticed in a fun and alternative way.
THE RESULT:
This activity generated a huge buzz at the busy train stations. Professionals approached the sales promotion staff to find out what they were doing and therefore become aware of the Times Budget Day special. An interactive experience was created, bringing to life the Budget Special. By dressing up your promotional staff (sales promotion staff, brand experience staff, etc.) you attract more attention because passersby are intrigued to know more.