Publicity Stunt Staff for easyJet Promotional Campaign

Brand Ambassadors for easyJet Public Relations Department

THE BRIEF:

The easyJet Public Relations department hired StaffWarehouse to provide qualified Brand Ambassadors to participate in their publicity stunt which promoted skiing holidays to Geneva.

THE EXECUTION:
Promotional models were chosen for the promotion campaign
The promotional models were dressed up in funky branded t-shirts, white shorts and ski boots.
Skiing equipment was used as props and carried around by the promotional staff

THE RESULTS:
The promotional girls did a fantastic job of promoting the skiing holidays to Geneva. Grid girls wearing branded outfits in the colors of EasyJet were used for the publicity stunt.

Ambient Media Promoting The Times Newspaper

Ambient Media

The brief contained the following instructions; generate word-of-mouth and intrigue for the Budget Day supplement in The Times Newspaper though active engagement with target audience.

THE EXECUTION:
 We carefully selected 20 sales promotion staff from the Staff Warehouse database.�
 The sales promotion staff was selected based on their passion for economy and finance
 We suited and booted Brand Ambassadors to become look-a-like business men.
 Wearing pinstripe suits and bowler hats the promotion staff (Brand Ambassadors)were armed with ‘moving boards’ from Ambient Media that promoted the Budget special.
 The promotion staff promoted The Times Newspaper at key train and tube stations at optimal times, in relation to Budget Day.
 They interacted with professionals at the tube stations
 The promotional staff asked the target audience what they read on budget day.
 By doing a Chaplin dance the sales promotion team got the brand image noticed in a fun and alternative way.

THE RESULT:
This activity generated a huge buzz at the busy train stations. Professionals approached the sales promotion staff to find out what they were doing and therefore become aware of the Times Budget Day special. An interactive experience was created, bringing to life the Budget Special. By dressing up your promotional staff (sales promotion staff, brand experience staff, etc.) you attract more attention because passersby are intrigued to know more.