Promotional Modes for promoting Garnier

The Brief:
Increase sales of Garnier ‘Summer Body’ tanning Moisturiser

The Execution:
Promotional models were positioned in over 60 Boots and Superdrug pharmacy’s nationwide
Samples of Garnier ‘Summer Body’ tanning moisturiser cream were distributed by passionate promotional models to female shoppers.
The promotional staff communicated the key messages, such as the fact that the cream has a nicer fragrance than its competitors.

The Results:
There was an average 90% uplift in sales across all Boots and Superdrug stores that featured one of our promotional models. As the target audience was females, we decided to use approachable, fun and friendly female promotional models as the promotional staff.