Experiential Marketing for Flybe

THE BRIEF:

Flybe approached Staff Warehouse for experiential marketing support in their recruitment drive targeting pilots. We were asked to create an interactive staffing campaign for Flybe’s recruitment drive, as well as provide engaging brand experience staff to promote the competitive advantages of being a Flybe pilot.

THE EXECUTION:
 Highly experienced brand experience staff were trained and carefully briefed in preparation for the Flybe campaign.
 The promotional staff were positioned in key locations at airports around the U.K, engaging pilots and communicating Flybe’s recruitment messages.
 Pilots were approached by the promotional staff with an enthusiastic attitude encouraging them to attend the Flybe recruitment road shows.
 The activity built relationships with potential pilots and conveyed  Flybe’s recruitment messages with a little bit of a difference

THE RESULT:
This was deemed a huge success by the Client with over 400 pilots applying to work for Flybe as a direct result of the activity. All pilots responded very well when engaging with the brand experience staff and showed genuine interest in Flybe. Since then, Staff Warehouse has continued to run over 6 other campaigns for Flybe at airports across Europe. This campaign surpassed the client’s expectations because of the motivated and professional promotional staff supplied by Staff Warehouse.

Experiential Marketing

Experiential marketing focuses on a two-way interaction. This means you need staff to interact with your potential customers. Hiring staff to help conduct your experiential marketing campaign, is a good idea.

However, when it comes to selecting your experiential marketing staff it is best to use experienced staff. Staff Warehouse works with staff that has worked on many different experiential marketing activities, and understands what is needed to create a successful experiential marketing campaign. 

Experiential marketing is a unique way of increasing brand awareness and transforming your customers into brand ambassadors. When hiring an experiential marketing agency it is important to choose a company that has conducted many experiential marketing campaigns in the past. Experiential marketing is proven to be one of the best communication methods of face-to-face marketing.