Live Brand Experience

 

THE BRIEF:

Flybe approached StaffWarehouse for experiential marketing support for their recruitment drive, targeting pilots. The experiential marketing support was to provide enthusiastic engaging brand experience staff to promote the competitive advantages of being a Flybe pilot.

THE EXECUTION:
 Highly motivated experienced brand experience staff were trained and carefully briefed in preparation for the Flybe campaign.
Our promotional staff were positioned at key locations at airports around the UK, engaging pilots and communicating Flybe’s recruitment key messages.
Pilots were approached by our promotional staff who were all encouraging them to attend the Flybe recruitment roadshows.
 The activity built relationships with potential pilots and conveyed  Flybe’s recruitment messages, with a little bit of a difference

THE RESULT:
The experiential marketing support campaign was deemed a huge success by the client with over 400 pilots applying to work for Flybe as a direct result of the activity. All pilots responded very well when engaging with the brand experience staff and showed genuine interest in Flybe. Since then, StaffWarehouse has continued  working on other campaigns for Flybe at airports across Europe. This campaign surpassed the client’s expectations because of the motivated and professional promotional staff supplied by StaffWarehouse.