Promo Girls for promoting PokerRoom.com

THE BRIEF:
Driving website traffic and stimulating online gaming for Poker Room was the main task for this campaign. Poker Room asked us to drive online registration sign-ups and position Poker room as a fun and classy gambling site.

THE EXECUTION:
300 gambling enthusiast prom girls were recruited as street team staff
The prom girls distributed over 1 million individually wrapped scratch cards at sporting events nationwide
The lively promotion girls engaged with the target audience and distributed scratch cards in a creative way.
Branded green outfits were designed for the promotion girls, they looked lively and sporty.
The girls explained to the target audience about the virtues of Poker room’s online gaming.

THE RESULT:
The campaign was a great success, as it brought about a 60% increase in web traffic. During the campaign the promotion girls convinced over 8,000 people to register online. The promo girls also achieved lasting brand recall of the Poker Room brand amongst the target audience. The street team staff distributed over 2 million samples in subsequent activities, which were booked by the client due to the overwhelming success of the first campaign. Promotion girls, street team staff, promo teams and hospitality staff are perfect for these situations.