Exhibition Staff for Seni Sports

THE BRIEF:
Staff Warehouse was asked to help create a buzz about the Seni brand, and help generate sign-ups for the COMBAT SPORTS LOYALTY CARD at the exhibition. We were also asked to supply promo staff in order to build relationships with the target consumers. Staffwarehouse is Seni Sports events staffing agency.

THE EXECUTION:

Staff Warehouse provided promo staff teams of female ‘martial arts enthusiast’ as exhibition staff
The promotion girls (promo staff team) engaged customers in sports quizzes and interactive games
The exhibition staff encouraged them to sign up to the Seni Sports loyalty card

THE RESULT:

The prom staff interacted with the consumers at the event and over 2,500 people accepted the registration forms and more than 1,000 people signed-up. 3,400 people engaged with the exhibition staff. Having a team of experienced promo staff is the key factor, professional and enthusiastic promotion girls, exhibition staff (brand ambassadors) can attract large crowds to exhibition stands.

Promo teams and leaflet distributing staff

THE BRIEF:

Our mission was to drive consumers to purchase key ingredients in order to participate in Gordon Ramsay’s Cook a long live, an interactive one off TV show for Channel 4.

THE EXECUTION:
 Promo teams and leaflet distributing staff were used for this campaign
 The 200 promotional staff set up in Asda’s, Morrisons and Sainsbury’s nationwide
 The promotional staff wore chef whites and Gordon masks
 This promotional job included; distributing ingredient lists to shoppers and creating awareness for the show

THE RESULT:
The promotional work conducted for the show helped make it a big success; the show had 4.4m viewers.