Promo teams and leaflet distributing staff

THE BRIEF:

Our mission was to drive consumers to purchase key ingredients in order to participate in Gordon Ramsay’s Cook a long live, an interactive one off TV show for Channel 4.

THE EXECUTION:
 Promo teams and leaflet distributing staff were used for this campaign
 The 200 promotional staff set up in Asda’s, Morrisons and Sainsbury’s nationwide
 The promotional staff wore chef whites and Gordon masks
 This promotional job included; distributing ingredient lists to shoppers and creating awareness for the show

THE RESULT:
The promotional work conducted for the show helped make it a big success; the show had 4.4m viewers.