Promotional drink sampling campaign

THE BRIEF:

Alizé was looking to enhance their brand awareness and get their target audience to interact with their new product; Alizé Wild Passion.

THE EXECUTION:
Alize promotion girls were carefully selected from our database who had experience with Alcoholic drinks, when choosing promotion girls StaffWarehouse we ensured that the activity radiated the style and image of the brand.
The promotion girls were wearing Alizé t-shirts during while they handed out mini shot glasses of Alizé Wild Passion to passers-by
The promotional staff were informed to be social and friendly and approach passers-by in a relaxed manner.

THE RESULTS:
The promotional models were successful in increasing the brand and product amongst the target group. The field promotions teams/ sampling teams explained key communication messages about the product and answered correctly any questions that consumers were asking on the days of promotion. Promotion girls are often used on drink sampling promotion campaigns, using the right promotional models that match the brand was the right decision. However, promotional models, hospitality staff, events staff and exhibition staff are all the same and play similar roles.

Promotional Girls

Guerrilla marketing consists of any unconventional marketing initiatives intended to get maximum results from minimal resources.

Guerrilla marketing is an eccentric system of promotions that relies on time, energy and imagination rather than a big marketing budget. Guerrilla marketing involves unusual approaches by guerrilla marketing staff in public places.

Guerrilla marketing is unexpected, alternative and usually a big crowd pleaser as guerrilla marketing staff target consumers in unexpected places.

Promo Girl

guerrilla marketing staff are that they generate word-of-mouth, spread virally and create a buzz. Staff Warehouse has supplied guerrilla marketing staff for a number of successful guerrilla activities, and can help make any guerrilla campaign more effective by supplying the perfect guerrilla marketing staff for the activity.