Brand Ambassadors for easyJet Public Relations Department

THE BRIEF:

The easyJet Public Relations department hired StaffWarehouse to provide qualified Brand Ambassadors to participate in their publicity stunt which promoted skiing holidays to Geneva.

THE EXECUTION:
Promotional models were chosen for the promotion campaign
The promotional models were dressed up in funky branded t-shirts, white shorts and ski boots.
Skiing equipment was used as props and carried around by the promotional staff

THE RESULTS:
The promotional girls did a fantastic job of promoting the skiing holidays to Geneva. Grid girls wearing branded outfits in the colors of EasyJet were used for the publicity stunt.