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StaffWarehouse provided 200 brand ambassadors to participate in this supermarket promotion geared at driving purchase of the key ingredients required in order to participate in Gordon Ramsay’s Cook a long live, an interactive one off TV show by channel 4 . The staff wore chef whites and Gordon masks, distributing ingredients lists to shoppers nationally in Asda’s, Morrisons and Sainsbury’s. The show was deemed a success with 4.4m viewers. |
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